What’s Bedford Thinking? Top Halloween Candy

Halloween has become a big event.  It is estimated that Americans will collectively spend $12.4  billion, Billion with a B, on Halloween….stuff. That’s up from $10.6 billion last year. Costumes, decorations, parties, and more.  

Halloween has become quite the venture, but it mostly comes down to the acquisition of candy. But not all candy is created equal. I remember when my daughter was in second grade, the curriculum in October had to do with mapping. For her project, she was going to map out who was handing out what – carefully noting the size, quantity, and type of candy everyone in the neighborhood was handing out. We used to joke that she could sell that map.

Finding one’s favorite candy is an individual pursuit. Favorites differ from state-to-state, too. 

CandyStore.com has been collecting its top bulk candy sales data by state for the past 16 years, and had some surprising findings. Nationally, Reese’s Cups tops the list, which might not be a surprise, but in Massachusetts, Butterfingers are the favorite.   

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