
By Julie McCay Turner
Bedford Farms and the Venuti family have conjured a genuinely sweet way to contribute to the PMC Bedford Kids Ride: Golden Ticket Flavors.
While watching Willie Wonka and the Chocolate Factory four years ago Elizabeth Venuti wondered “What if. . .,” and the Golden Ticket Flavor was born. It has become a major attraction in the live auction at the annual PMC cocktail party. For a significant minimum bid, a family or individual “wins” the opportunity to create the ice cream flavor of their dreams.
Amy Mason, Chapter Leader for the PMC Bedford Kids Ride said, “Bedford Farms Ice Cream has been a loyal sponsor of the PMC Bedford Kids Ride since its launch 10 years ago. Their creative ways of bringing attention to this worthy effort has helped tremendously in our success over the years. We are extremely grateful for their support and generosity.”
In other years, a single family has won the honor, but to celebrate the Ride’s 10th anniversary, three “Golden Ticket” families worked with owners Joe and Dave Venuti to create this year’s flavors in Bedford Farms’ production facility, located behind their North Road ice cream stand.

Banananutter Ripple Chip: Using a fruity banana ice cream base with chocolate chips and a peanut butter swirl, the Marcus family may have been inspired by Elvis Presley’s legendary PB&B sandwiches.

Cookie Crumble: The Puglielli family’s five children designed a classic — M&Ms and chocolate chip cookies crumbled into a cookie dough ice cream base — that is popular with young customers.

Dulce de Leche: Caramel truffle cups and a salted caramel swirl are added to a sweet caramel ice cream in the Rodriguez family’s flavor. It’s very popular with adults, as this writer can attest.
In addition to the proceeds from the auction, the PMC Bedford Kids Ride also benefits from every scoop, pint and quart of the PMC Golden Ticket flavors purchased between May 31 and June 14 because Bedford Farms donates proceeds from the sale of the flavors. Perhaps your freezer needs a stock of these flavors so that you can enjoy them after June 14!
At long last, eating ice cream has become be a charitable endeavor!
About Bedford Farms
Bedford Farms, founded as a dairy by the J.B. Prescott Company in 1880, is the longest continuously running business in Bedford.
The dairy began making ice cream during the late 40’s and 50’s for sale at Bedford Farms and also under the Bedford Farms label for sale to local stores and homes. In the 1960’s the milk division of Bedford Farms was sold to a regional dairy after 80 years and the business continued as a local ice cream stand.
Current owner Joe Venuti purchased Bedford Farms Ice Cream in 1984, and his son Dave has since joined the business. In 2001 Bedford Farms Ice Cream expanded by adding a new store at 68 Thoreau Street in Concord.
In addition to offering a wide variety of premium ice cream flavors and gourmet frozen yogurt, Bedford Farms has employed more than 350 high school and college students since 1984.
About the PMC Bedford Kids Ride
If you have not already registered, you can still join the 10th year PMC Bedford Kids Ride on Saturday, June 14 as a rider or volunteer. Registration is open at https://www.kids.pmc.org/bedford.aspx. If you need more information please contact [email protected].